Showing posts with label technology. Show all posts
Showing posts with label technology. Show all posts

Tuesday, December 22, 2015

Give Me Something I Can Hold On To


I contemplated titling this post "What's Old is New Again." Despite our penchant for the next best thing and forward momentum in all facets of life, Americans (I can't speak for the rest of the world) are known to occasionally turn back time (Cher is usually involved). We see it most commonly with fashion when someone decides that bell bottoms, leg warmers, high waisted pants, shoulder pads, Bermuda shorts and pantsuits should be reintroduced to society. What's less common is taking a step back when it comes to technology and how we spend our time. This year I'm struck by the return of coloring, Polaroids, and old-fashioned printed books.

Though I've never considered myself a trendsetter, apparently I was on to something when in 1989, while in middle school college, I purchased a coloring book and crayons. You might assume this was because I had no social life and needed something to do, and that's true, but it was also a reflection of my need to disconnect (though I'm not sure what I was plugged into except my hot rollers) and allow my my mind to get the rest it needed. Coloring is also known to improve focus, relieve stress, and improve fine motor skills. When combined with wine, it also becomes an social activity. I can't say I've been invited to any coloring parties lately, but I suppose those Painting with a Twist places are the more upscale equivalent to getting together at the dining room table with your preschooler's crayons and colored pencils.

I acquired my first post-1989 coloring book just a few weeks when I found one at Five Below. The kids even treated me to a box of crayons to go with it. Having finished my first picture with crayons, I recommend using colored pencils instead. Just a bit of free coloring advice from me to you. Coloring is an excellent pre-bedtime activity. The blue light emitted from tech devices is said to affect sleep, whereas the blue pencil, crayon or marker has no known side effects. And if all of this doesn't convince you to pick up a coloring book, consider this: inexpensive artwork!

Now, on to pictures of a different sort. The 1977 Polaroid. When I think of the Polaroid, I think of my Aunt Faify who brought hers to every family gathering. The quality of those photos was never great, but there was something special about the instant results. Of course, with today's technology we're accustomed to immediacy, but what our smartphones are lacking is something to hold on to. Think of the billions of photos floating around in cyberspace, resting in the cloud and eating up valuable space on our devices. With the Polaroid, we can generate actual prints that we'll later stuff in shoe boxes, which eat up valuable space in closets and attics.

And finally, books. It appears that books--the kind made of paper that require you to physically turn the pages--are making a comeback. In the past year, news headlines have included:
"The Plot Twist: E-Book Sales Slip, and Print Is Far From Dead" --NY Times
"Paper is back: Why 'real' books are on the rebound" --GeekWire
"E-book sales plummet as print stages comeback" --Fortune
Of course there are a variety of theories as to why this is happening, but at Christmastime, I can say with relative certainty that few people are gifting e-books for the holidays. They're just too hard to wrap. It could also be related to that blue light e-reader issue, and our need for healthier sleep habits. I know I'm all for anything that helps me sleep. I love sleep the way other people love parties. But I digress.

When it comes to "kickin' it old school," I have a prediction for 2016. I would wager a bet that friends will start hanging out again. In the flesh. There's just something to be said for reading the expression on someone's face instead of responding to the emoticon. And real hugs are much nicer than virtual pokes (does anyone do that anymore?). And making actual memories that last a lifetime is so much sweeter than snappy exchanges that disappear in a moment.
Here's hoping your holidays are filled with something you can hold on to!

Tuesday, March 3, 2015

Nothing I Love More than a Good Challenge!

I always hoped that someday I'd become a full-fledged adult who behaves like a full-fledged adult. No meltdowns, no whining, no crying, no throwing little fits, no breaking into a sweat and running away every time something doesn't go my way. Alas, it seems I have a ways to go.

Obviously this means that being my spouse can be hell on earth frustrating. Being my child isn't easy-breezy either. Close friends, too, have seen the ugly side. And I'm okay with exposing those I love to the real me. It's in the workplace that I really wish I had better control of my reactions to the down parts of life's ups and downs. When I imagine powerful, professional women who have successful careers, I see no resemblance between them and me. Sheryl Sandberg may tell me to "Lean In," but when the going gets tough, I lean so far out that I can touch the street from my third floor office.

You may be wondering how I arrived at this woe's me place. Two things: 1) A new marketing director, and 2) HTML tags and coding, URLs, and lions and tigers and bears, oh my!

My new marketing director started yesterday. She seems great. Very nice. Smart. Experienced. Capable and confident. And I'm not all wigged out about losing my "It girl" status to her, like I was with Kelly, her predecessor. "It" is already lost. That ship has sailed. No, this mostly internal meltdown is a function of having brain freeze on this young woman's first day on the job. The day when you most want to make a good first impression so that your new employee doesn't wonder what the hell kind of moron they're going to be working with. Ideally you don't want the individual it took you months to hire to go running for the hills when they realize their so-called boss is a blathering idiot. Yep. Blathering idiot. That about sums it up. In the process of showing her the ropes, I found myself unable to explain things that she really needs to know, like the status of our current marketing plan. And the location of important files. And how X-Y-Z works. I'm lucky I was able to communicate the location of the bathroom. I was completely incoherent. It was embarrassing. I can only hope that she was nervous enough on her first day to not notice my inadequacies. Except that I kept apologizing for my inadequacies. She's probably counting the days before we can switch job titles. I hope she shows up for her second day.

Even worse than my supervisory stumbling was the nearly overwhelming sense of panic I felt when confronted with a problem I didn't know how to solve. Here's the thing: There's nothing I hate more than not knowing how to do something and do it well. This explains why I don't ski, vehemently dislike magic tricks, don't dance unless I've been drinking, avoid math problems like the plague, and refuse to debate politics or religion. I don't like to lose and I don't like to look or feel stupid, unless it's voluntary on my part. Like blogging about it, for instance.

My childish refusal to work on something that does not come easily (I believe they call it "trying"), is really pathetic. I've become one of those old people who've been on the job for 40 years and refuse to work with that new fangled technology known as a computer. "What's wrong with hard copies, for cryin' out loud!"

This pattern of panic started months ago with a Google Analytics course. It's been toying with me recently on topics like landing pages and inquiry forms. And yesterday it blindsided me with an email subject line that read: "ROI Tag Instructions for multiple ROI Pages." Before I even read the message, my heart started pounding and I began whimpering and stomping my feet. The message itself -- sent from my ad agency -- took things from bad to worse:
"We do not have new ROI tags for Smartbrief and Technically. This will not affect the leads that you receive, but it will affect if I can see them in my ad server.  These tags should go on the Thank You Page that pertains to the Smartbrief and to Technically. It would be appreciated if you could have these implemented as soon as possible. Also, once implemented, if you could send me the url of the landing page, that would be great."
I could share with you the actual instructions for adding said ROI tags to the custom landing pages with the unique inquiry forms, but looking at them again may cause my head to explode. The email might as well have asked me to split the atom, scale Mt. Everest, or successfully train my puppy. Time to put on my running shoes. I can't do this!

I realize that very few of us (probably only those powerful and successful folks I dreamt of one day becoming) get psyched when confronted with something well outside our comfort zone, but my reaction seems a bit extreme. As in "I need to quit my job because I'm never going to understand how tagging works." I guess it hits so hard because my job is the one place I feel most secure in my abilities. I know there's lots of room for improvement in my performance as a wife and mother. I know I totally suck at cooking and general "home" stuff. I know that despite my best intentions, I'm not knocking it out of the park with this puppy thing. But Communications? I can do that. And do it well. I can write. I can work social media. I can deliver strong publications and make effective presentations (except to new employees). I can meet and beat deadlines and have a reputation for getting stuff done. I feel really good about my ability to do my job well. Why would I muck that up with ROI tags, SEO, SEM, and Google Analytics?

It really does make me want to cry. And that's not mature. Not adult. Not the sign of a powerful or successful professional. It's this kind of reaction that makes women look bad. I'm single handedly setting women back in the workplace every time I feign having a heart attack so I can run from the office.

I can go on whining about this or I can put on my big girl panties and deal with it. I'm smart. I can learn how to do this stuff. Now if you'll excuse me, I think I'm having a heart attack.

Friday, January 24, 2014

I'll Tell You What I Think of Her!

I made several important discoveries last weekend:
  • Politics and beer do not mix. 
  • Politics and your high school listserv do not mix. 
  • Church ladies can have one hell of a good time playing Bananagrams and drinking wine. 
  • Every visit to my parents' house sends me home with more stuff than I came with.
  • If "Her" is a harbinger of things to come, we're all in seriously sad shape. 
That little white thing in his ear? That's Her.
So I saw Her. The new movie with wackadoodle Joaquin Phoenix who puts on a great performance
as Theodore Twombly, a complex, soulful man who makes his living writing touching, personal letters for other people. Set in Los Angeles in the not-so-distant future,Theodore has experienced the break-up of his marriage and isn't taking it so well. But then he installs his technology's the new operating system (Samantha, voiced by Scarlett Johansson), and suddenly things are looking brighter. For those of you who haven't seen the commercials or trailer for Her, you should know that Theodore develops a relationship with Samantha. 

I saw this movie with my friend Cathie who frequently muttered, "This is so bizarre." Or maybe she said "weird," or "disturbing," or "strange." Any of those adjectives fit. But I would also call it "fascinating." It's rather unusual to see a movie these days that starts you actively thinking about some major aspects of human existence. Walking out of the theater, I had a series of essay/dissertation/thesis/analysis/review topics just ripe for the picking:
  • Communication and culture
  • Human relationships in the 21st century
  • Technology and what it means to be human
  • Artificial intelligence: A bridge to artificial relationships?
  • A way with words, but unable to communicate
  • Desire and physical touch in an age of technologically-based relationships
  • When artificial intelligence evolves
  • The mysteries of the human heart
If you're looking for an essay topic for your course in psychology, sociology, technology, culture, communications, sexuality or anthropology, let me know.

Even before seeing Her, I've recently found myself giving a good deal of thought to the technological inventions of the past few decades. More specifically, I've been thinking about the cost of these so-called "advances." It's actually very easy to point to the setbacks of nearly everything we've created:
  • Cell phones = distracted drivers = increased traffic accidents (National Safety Council estimates that 24% of all motor vehicle crashes involve cell phone use)
  • Video games = sedentary behavior = increase in childhood obesity (US Dept of Health & Human Services reports that the number of adolescents who are overweight has tripled since 1980)
  • Social media/texting/email = less face-to-face interaction = a failure to authentically connect and form relationships, difficulty in recognizing true emotion (great article in Forbes magazine)
  • Constant access to wireless networks = dramatic increase in energy consumption = negative affect on our environment
  • The Internet = never having to ponder, imagine, create = scattered, superficial, distracted thought 
Don't get me wrong; there are a hell of a lot of positives to all of our inventions, and I have to admit that I'm almost as addicted to technology as the rest of the world (though I don't feel the need to sleep with my iPhone or check it every 10 minutes while I'm awake). I seriously wonder, however, what my teenage son and I would fight about if it wasn't for computers, the Xbox, the iPhone and the Internet. I guess there's always the issue of towels on the floor, clean clothes to put away, a dishwasher to empty, and trash to discard of.

What are your thoughts on the topic? If you had to give up one of the technologies listed above, could you do it? Which one would be easiest to live without?

And finally, let me know if you've seen Her. I'd love to know what you thought.


Tuesday, September 24, 2013

My Down Time is Bringing Me Down

When I woke from my two-hour nap on Saturday, I engaged in a bit of self-psychoanalysis. The sheer fact that I reflect on the state of my mental and emotional health as often as I do, is probably a sign that I'm worse off than I think. Or I'm just completely self-absorbed. But that's beside the point. The important thing is that these self-examinations provide me with blog material.

Speaking of blog material, you may be thinking that the reason I don't write as often anymore is because I have less to say. Nah. It's this new job. It's cutting in to my writing time. When I get to the office I actually need to hunker down and get right to work. No easing into my day with a period of self-discovery. You might argue that I could write when I get home from work, but anyone who has a full-time job and kids at home who expect a meal and a ride to soccer practice, and a church or synagogue that needs you at weekly meetings, clothes that demand to be washed, and a body sorely in need of a workout recognizes that writing probably isn't high on my list of things to do in the evenings. No, when I have down time, I want it to mean something. That's why I play Words with Friends or 7 Little Words, or I watch the TV shows on my DVR, or try to get caught up on Scandal before the new season starts. If my head's in the right place I might actually read, but writing? Well that requires entirely too much thought.

For the most part I'm okay with the way I choose to spend my down time. Or I was until Rob pointed out that someday I'm going to die. He pointed this out after I woke from my nap. He suggested perhaps I sleep too much and noted that there will be plenty of time to sleep when I'm dead. Well, damn. When you look at life through that lens, spending my time playing word games or watching television seems pretty ridiculous. When I'm gone, what will I have contributed to this world? Will someone go back and read my WWF scores? Will my TV viewing habits warm the cockles of someone's heart? I think not.

My blog on the other hand, well this sucker is leaving its mark. It will live forever. I know this because I've tried to delete posts that I later regret, and it's true what they say about things in cyberspace never truly disappearing. This means my uber-honest, somewhat snarky, frequently funkapotomusized, periodically painful and gladly grace-filled random thoughts will live on in perpetuity. Woo hoo!

SIDE NOTE: There's something to be said for the old fashioned written journal. The one you could burn before your parents, sister, boyfriend, best friend, husband or children read it. Those were the good old days. I think I have about 13 of those embarrassing tell-alls hiding in the back of my closet. Does anyone have a match? Perhaps I should do my own Freakin' Angel version of Throwback Thursday. I'll share an old journal entry and we can laugh together over how I've grown and matured stayed pathetically the same since I was 13. I won't make it more painful by adding an old photo to go with it. Some things really should remain private.

Back to the issue of my poor use of time. As is the American way, I refuse to take responsibility for my choices in this regard. Al Gore, Bill Gates, Steve Jobs and that Zuckerberg kid are to blame. If they hadn't gone and created the computer, the internet, social media, e-books, on-demand video, etc., I would probably be a published author by now. And my son, whose technology addiction makes me look like a Luddite, well who knows what he would be doing with his life. He probably would have discovered some kind of new insect (he wanted to be an entomologist until he discovered the computer), written a comedy sketch for Saturday Night Live or made his mark in community theater. Yes indeed, we are being controlled by forces greater than ourselves. In fact, I think computer technology is the new Darwinism.

Think about it. Thousands of years ago "man" lived with the constant threat of being eaten alive by dinosaurs (I know this because I watched Land of the Lost). Natural selection meant that only the strong survived. Survival of the fittest, if you will. Today, we no longer are being chased by dinosaurs. Instead, we are chased by technology that wants to pin us down - mind, body and soul - and trap us in a  never-ending web (pun intended) of useless information. Those who are not strong enough to rage against the machine are destined for chunky thighs and a big butt, distorted thumbs and wrists, and a future spent in their parents' basement. Our "natural" selection has been replaced by man-made selection. Only those who break free from this technological tyranny have a chance to survive and live as the actual human beings we were created to be. I feel a doctoral dissertation coming on.

In conclusion, between the demands of my new job (how long can I consider it "new?"), my need for sleep and the distraction of technology, I'm lucky if I can write one blog post a week. I promise that once the kids leave home and I'm off these committees at church, and I've given up on trying to keep in shape, I'll resume my more prolific output. In the meantime, I'm sure you can find something to amuse you on the web or my DVR.